{"id":726,"date":"2024-08-19T12:41:06","date_gmt":"2024-08-19T04:41:06","guid":{"rendered":"https:\/\/iweb20wp-b205.url.tku.edu.tw\/ta\/?page_id=726"},"modified":"2025-03-16T20:03:36","modified_gmt":"2025-03-16T12:03:36","slug":"vision-strategy","status":"publish","type":"page","link":"\/ta\/?page_id=726","title":{"rendered":"Vision & Strategy"},"content":{"rendered":"

Vision and Strategy (Including Future Development)<\/strong><\/h3>\n

Tamkang University\u2019s College of Liberal Arts has been one of the earliest academic institutions in Taiwan to engage in the cultural and creative industries (CCI)<\/strong>. Since 2006, the college has received substantial funding from the Ministry of Education\u2019s Advisory Office<\/strong> for two consecutive years under the “Creative College Program.” This funding has supported the development and promotion of courses essential for cultivating talent in the CCI field, including creativity, industry-academia collaboration, and project management<\/strong>. In 2007, the college\u2019s “Innovative Industry-Academia Flagship Course for Cultural and Creative Industries”<\/strong> project made it the first humanities college in Taiwan<\/strong> to receive funding from the Ministry of Economic Affairs\u2019 Academic Technology Program Office<\/strong>.<\/p>\n

In recent years, the college has actively collaborated with leading domestic cultural and creative enterprises and institutions<\/strong>, launching various industry-academia projects. In 2008, it represented Tamkang University in applying for and securing funding from the Ministry of Education\u2019s “Specialized Talent Training Program,”<\/strong> fostering professional talent in five key CCI sectors:<\/strong><\/p>\n

    \n
  1. Digital Content<\/strong><\/li>\n
  2. Film & Entertainment<\/strong><\/li>\n
  3. Innovative Publishing<\/strong><\/li>\n
  4. Creative Sinology<\/strong><\/li>\n
  5. Cultural Tourism<\/strong><\/li>\n<\/ol>\n

    Dual-Core Academic Advantage for CCI Development<\/strong><\/h3>\n

    The college’s unique academic structure integrates both social sciences and humanities & arts<\/strong>, forming a “dual-core” professional foundation<\/strong> that provides an ideal environment for cultural and creative industry development<\/strong>. This structure enhances vertical integration in cultural and creative industries<\/strong>, progressing from “Substance” (\u8a00\u4e4b\u6709\u7269) and “Evidence” (\u8a00\u4e4b\u6709\u64da) to “Creativity & Engagement” (\u8a00\u4e4b\u6709\u8da3)<\/strong>:<\/p>\n

      \n
    • Department of Chinese Literature (\u8a00\u4e4b\u6709\u7269 | Substance):<\/strong> Curation and creative writing based on Chinese language and literary materials.<\/li>\n
    • Department of History (\u8a00\u4e4b\u6709\u64da | Evidence):<\/strong> Understanding historical evolution and conducting rigorous document analysis and research.<\/li>\n
    • Department of Information and Communication (\u8a00\u4e4b\u6709\u8853 | Technique):<\/strong> Digital media innovation and technological development.<\/li>\n
    • Department of Information and Library Science (\u8a00\u4e4b\u6709\u5e8f | Organization):<\/strong> Knowledge management and digital archiving strategies for cultural resources.<\/li>\n
    • Department of Mass Communication (\u8a00\u4e4b\u6709\u8da3 | Creativity & Engagement):<\/strong> Creative planning, media communication, and marketing design.<\/li>\n<\/ul>\n

      Vision and Strategic Focus<\/strong><\/h3>\n

      The college’s development vision and strategies focus on four major directions:<\/p>\n

        \n
      1. Cultural and Creative Industries (CCI)<\/strong><\/li>\n
      2. International Sinology<\/strong><\/li>\n
      3. Digital Sinology<\/strong><\/li>\n
      4. Creative Sinology<\/strong><\/li>\n<\/ol>\n

        By leveraging the well-structured Cultural and Creative Industries Credit Program<\/strong>, integrating faculty expertise across departments, and utilizing extensive experience in industry-academia collaboration<\/strong>, the college aims to cultivate students into “creative storytellers”<\/strong> equipped with multifaceted capabilities<\/strong>, bridging substance, evidence, and creativity<\/strong> in cultural and creative industries.<\/p>\n

        \"\"<\/p>\n

        Explanation of the Dual-Core Development of the College of Liberal Arts<\/strong><\/h3>\n

        Four Key Features of the College:<\/strong><\/h4>\n
          \n
        1. International Sinology<\/strong><\/li>\n
        2. Creative Sinology<\/strong><\/li>\n
        3. Digital Sinology<\/strong><\/li>\n
        4. Cultural and Creative Industries (CCI)<\/strong><\/li>\n<\/ol>\n

          Trinity Development Framework:<\/strong><\/h4>\n
            \n
          • Creative Learning<\/strong><\/li>\n
          • Innovative Industry-Academia Collaboration<\/strong><\/li>\n
          • Excellence in Research<\/strong><\/li>\n<\/ul>\n

            Cultural and Creative Industries Credit Program:<\/strong><\/h4>\n
              \n
            • Creative Sinology<\/strong><\/li>\n
            • Cultural Tourism<\/strong><\/li>\n
            • Innovative Publishing<\/strong><\/li>\n
            • Film & Entertainment<\/strong><\/li>\n
            • Digital Content<\/strong><\/li>\n<\/ul>\n

              Dual-Core Professional Grouping:<\/strong><\/h4>\n
                \n
              • Eastern Humanities & Arts (Departments of Chinese Literature & History)<\/strong><\/li>\n
              • Western Social Sciences (Departments of Information and Library Science, Mass Communication, & Information and Communication)<\/strong><\/li>\n<\/ul>\n

                Strategic Development and Future Direction<\/strong><\/h3>\n

                Building upon Tamkang University\u2019s three core values\u2014Internationalization, Informatization, and Futurization<\/strong>, and leveraging the core strengths<\/strong> of the College of Liberal Arts, the college aims to develop talent through knowledge management<\/strong> and cultural marketing<\/strong>, while establishing a global cultural and creative industries platform<\/strong>. This initiative will drive the integration and development of five major fields:<\/p>\n

                  \n
                1. Digital Content<\/strong><\/li>\n
                2. Film & Entertainment<\/strong><\/li>\n
                3. Innovative Publishing<\/strong><\/li>\n
                4. Cultural Tourism<\/strong><\/li>\n
                5. Creative Sinology<\/strong><\/li>\n<\/ol>\n

                  The ultimate goal is to achieve the innovative revitalization of traditional culture<\/strong> while establishing a competitive edge in the cultural and creative industries<\/strong>.<\/p>\n

                  Five Key Strategic Development Plans:<\/strong><\/h3>\n
                    \n
                  1. \n

                    Balancing “Immediate Employment” and “Industry Innovation” Needs<\/strong><\/p>\n

                      \n
                    • Addressing immediate workforce demands<\/strong> in the CCI sector by increasing the employment rate of graduates.<\/li>\n
                    • Integrating research and development (R&D) capabilities<\/strong> to foster industry innovation<\/strong>.<\/li>\n
                    • Cultivating high-level talent<\/strong> for innovative R&D while actively facilitating industry-academia collaboration.<\/li>\n<\/ul>\n<\/li>\n
                    • \n

                      Expanding Industry-Academia Collaboration and Internationalization<\/strong><\/p>\n

                        \n
                      • Leveraging Tamkang University\u2019s 103 international partner institutions<\/strong> to build a global CCI industry-academia matchmaking platform<\/strong>.<\/li>\n
                      • Assisting Taiwan\u2019s cultural and creative industries in global expansion and integration<\/strong>.<\/li>\n<\/ul>\n<\/li>\n
                      • \n

                        Addressing Key Shortages in the Cultural and Creative Industry<\/strong><\/p>\n

                          \n
                        • Introducing interdisciplinary project management<\/strong>, IT services for CCI<\/strong>, and international operations & marketing<\/strong> as innovative entry points.<\/li>\n
                        • Providing immediate project management talent and professional support<\/strong> to Taiwan\u2019s CCI sector.<\/li>\n
                        • Establishing strategic frameworks for industry-academia collaboration<\/strong>.<\/li>\n<\/ul>\n<\/li>\n
                        • \n

                          Modular Approach to Industry-Academia Integration<\/strong><\/p>\n

                            \n
                          • Implementing modular specialization<\/strong> across various disciplines.<\/li>\n
                          • Designing flexible and adaptable industry-academia collaboration projects<\/strong>.<\/li>\n
                          • Offering a full-service model<\/strong> covering upstream R&D & creativity, midstream production & management, and downstream market & marketing solutions<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                            By following these strategies, the College of Liberal Arts aims to solidify its distinctive advantages in the cultural and creative industries<\/strong> and position itself as a leading institution for interdisciplinary innovation and industry-academia collaboration<\/strong>.<\/p>\n

                            \n

                            Future Development of the College of Liberal Arts<\/strong><\/h3>\n

                            Building upon Tamkang University\u2019s three core values\u2014Internationalization, Informatization, and Futurization<\/strong>, and leveraging the core strengths<\/strong> of the College of Liberal Arts, the college will continue fostering talent through knowledge management<\/strong> and cultural marketing<\/strong>, while promoting a global cultural and creative industries platform<\/strong>. These efforts will drive the integration and development of five major fields<\/strong>:<\/p>\n

                              \n
                            1. Digital Content<\/strong><\/li>\n
                            2. Film & Entertainment<\/strong><\/li>\n
                            3. Innovative Publishing<\/strong><\/li>\n
                            4. Cultural Tourism<\/strong><\/li>\n
                            5. Creative Sinology<\/strong><\/li>\n<\/ol>\n

                              The ultimate goal is to achieve the innovative revitalization of traditional culture<\/strong> while strengthening the core competitiveness of the cultural and creative industries<\/strong>.<\/p>\n

                              At the same time, the college will continue advancing its unique development vision:
                              “Eastern Perspectives, Global Vision, International Integration, and Creative Transformation.”<\/strong>
                              Through the strategic approach of “Modeling, Cultivating Talent, and Establishing Networks,”<\/strong> the college will enhance talent development for the cultural and creative industries<\/strong>, promote industry-academia collaboration<\/strong>, and expand its core vision<\/strong> in:<\/p>\n

                                \n
                              • International Sinology Promotion<\/strong><\/li>\n
                              • Cultural Heritage Asset Management<\/strong><\/li>\n
                              • Library and Archival Publication<\/strong><\/li>\n
                              • Multimedia & Digital Content Communication<\/strong><\/li>\n<\/ul>\n

                                Curriculum Design<\/strong><\/h3>\n

                                In curriculum development, the college emphasizes not only the accumulation of in-depth knowledge<\/strong> but also the cultivation of students\u2019 ability to engage with real-world social contexts<\/strong> through observation and practice. Additionally, students are trained in critical thinking, theoretical application, and knowledge synthesis<\/strong> to develop problem-solving skills.<\/p>\n

                                Through the Cultural and Creative Industries Credit Program<\/strong>, students gain a multidisciplinary perspective<\/strong> that prepares them for both professional careers and further academic pursuits<\/strong>.<\/p>\n

                                Academic Research<\/strong><\/h3>\n

                                The college fosters a dynamic research environment that integrates humanities, arts, and social sciences<\/strong>. By organizing college-wide interdisciplinary seminars<\/strong>, faculty members are encouraged to engage in collaborative and cross-disciplinary research<\/strong>, enhancing intellectual exchange and innovation<\/strong>.<\/p>\n

                                Outreach and Industry Engagement<\/strong><\/h3>\n

                                In the area of public engagement and industry collaboration<\/strong>, each department actively explores social trends and emerging issues<\/strong> while collaborating with cultural, educational, entertainment, and consumer industries<\/strong> to establish mutually beneficial partnerships<\/strong>.<\/p>\n

                                Taking advantage of Tamsui\u2019s rich cultural landscape<\/strong>\u2014a “humanistic mountain city, romantic water town, and ecological river port”<\/strong>\u2014the college seeks to create cultural discourse, inspire new ideas, and position itself as a leading cultural and academic hub in Northern Taiwan<\/strong>.<\/p>\n

                                Positioning and Development Characteristics<\/strong><\/h3>\n

                                The College of Liberal Arts is uniquely positioned with its guiding principle:
                                “Eastern Perspectives, Global Vision, International Integration, and Creative Transformation.”<\/strong><\/p>\n

                                This principle embodies and extends Tamkang University\u2019s commitment to Internationalization, Informatization, and Futurization<\/strong>. The college bridges Western social sciences<\/strong> with Eastern humanities and historical philosophy<\/strong>, offering a dynamic platform<\/strong> where Eastern and Western civilizations interact and evolve<\/strong>.<\/p>\n

                                By integrating local cultural consciousness<\/strong> with a global outlook<\/strong>, the college deepens Taiwan\u2019s role in balancing localization, regionalization, internationalization, and globalization<\/strong>. This interdisciplinary and strategically positioned framework<\/strong> allows the college to explore cultural differentiation, similarities, competition, and collaboration<\/strong>, reinforcing its theoretical and cultural foundation in Taiwan and beyond<\/strong>.<\/p>\n

                                \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

                                Vision and Strategy (Including Future Development) Tamkang University\u2019s College of Liberal Arts has been one of the earliest academic institutions in Taiwan to engage in the cultural and creative industries (CCI). Since 2006, the college has received substantial funding from the Ministry of Education\u2019s Advisory Office for two consecutive years under the “Creative College Program.” […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-detail-4-page-en","meta":{"_uag_custom_page_level_css":"","footnotes":""},"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"\u8521\u6c82\u83f2","author_link":"\/ta\/?author=6"},"uagb_comment_info":0,"uagb_excerpt":"Vision and Strategy (Including Future Development) Tamkang University\u2019s College of Liberal Arts has been one of the earliest academic institutions in Taiwan to engage in the cultural and creative industries (CCI). Since 2006, the college has received substantial funding from the Ministry of Education\u2019s Advisory Office for two consecutive years under the “Creative College Program.”…","_links":{"self":[{"href":"\/ta\/index.php?rest_route=\/wp\/v2\/pages\/726"}],"collection":[{"href":"\/ta\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"\/ta\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"\/ta\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=726"}],"version-history":[{"count":3,"href":"\/ta\/index.php?rest_route=\/wp\/v2\/pages\/726\/revisions"}],"predecessor-version":[{"id":1847,"href":"\/ta\/index.php?rest_route=\/wp\/v2\/pages\/726\/revisions\/1847"}],"wp:attachment":[{"href":"\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}